Screen printing and merch ads in 2026: exposure math meets “why is my spend weird?”
For small brands who print shirts and buy reach—how exposure calculators help the shop, and how CPM/CPI thinking keeps your online launches from eating margin.
Blog Screen printing & merch
Exposure times, ink discipline, and the shop math behind shirts people actually wear.
For small brands who print shirts and buy reach—how exposure calculators help the shop, and how CPM/CPI thinking keeps your online launches from eating margin.
High-index curiosity, edge thickness worries, and the DIY habit of measuring twice—plus framing math for the weekend project you swore would be easy.
If your “studio” is a folding table and your nemesis is either underexposed emulsion or your own optimism, here is a calmer workflow—exposure ballparks, test discipline, and the 3D-printed jig habit that saves wrists.
“How many linear feet of baseboard for a 12x12 room?”—calculators plus gallery and reno reads so the molding aisle stops gaslighting you.