Free cost per click (CPC) calculator: find CPC, click-through rate, CPM, conversion rate, and cost per conversion from spend, clicks, impressions, and conversions.
Ad metrics notice: This cost per click calculator derives CPC, CTR, CPM, and conversion metrics from totals you enter—it does not connect to Google Ads, Meta, or Amazon. Align date ranges and attribution before you compare periods or platforms.
Summary: Enter ad spend ($), total clicks, impressions, and conversions. You get CPC (headline), CTR %, CPM $, conversion rate %, cost per conversion $, plus a scenario table showing how CPC and cost/conversion shift at different click volumes with fixed spend and proportional conversions.
Cost Per Click (CPC) Calculator
Use this cost per click calculator when you have campaign totals and need CPC, CTR, and cost per conversion in one place—useful for search, social, and display audits before you dive into the ROAS or CPM story.
