CPM Calculator

Free CPM calculator: cost per thousand impressions from spend and impressions, optional CPC and CTR, impression and spend CPM bar charts, click share bar, scenario table—Meta, Google, TikTok, programmatic planning.

CPM Calculator | Cost Per 1000 Impressions, Charts & CPC

Summary: CPM (cost per mille) is (total cost ÷ impressions) × 1,000—what you pay per thousand impressions. We also show cost per single impression. Add optional clicks for CPC and CTR. Charts stress-test CPM when impressions move at fixed spend, when spend moves at fixed volume, and (with clicks) a click vs non-click composition bar.

CPM calculator (cost per thousand impressions)

Use it for a Meta reach buy, Google Display, TikTok, programmatic line items, or a podcast package priced in downloads—just make sure the impression definition in your export matches what you type here.

Media inputs

Leave 0 to hide CPC, CTR, and the click-mix chart.

CPM, cost per impression, and charts will appear here.

For viewable CPM, blended rates, and why your Facebook CPM and programmatic CPM never match, read CPM without the dashboard fog below.